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This 1943 Red Cross recruitment poster features an idealized young nurse's aide. A fresh-faced, perfectly groomed young nurse's aid stares out, and she seems calm and determined. Large block letters urge women to "ENROLL TODAY... YOUR HELP CAN SAVE MANY LIVES." By framing volunteer caregiving as vital to national defense, the poster turns these civilian aides into quiet home-front heroes and presents care work as the natural and almost inevitable extension of feminine patriotism and sacrifice.

Interpretation Note
This poster is a perfect example of how wartime visual culture redefined care work. Factory recruitment posters at least talked about production quotas and (sometimes) paychecks. Red Cross posters were different in that they turned nursing and caregiving into pure patriotic duty, and as something women should feel honored to do for free. Tony Bennett's work on cultural institutions as disciplinary spaces fits here exactly. This is not just an advertisement telling women to sign up, but rather it's training them to see unpaid care as the highest expression of feminine citizenship. The serene portrait does half the work, as it projects effortless grace and hides the grueling shifts, the training, and the emotional weight that real aides carried. By praising volunteer sacrifice and never mentioning skill or compensation, the poster repeats a very old script, which is that women's caring labor is noble but somehow not quite "labor." In the context of the exhibit, this piece shows how recruitment posters could lift care labor into the realm of national heroism at the same moment it kept that labor unpaid and "natural." That double move is what Bennett helps us see in the power of institutional images.

Harriot Stanton Blatch’s 1918 book Mobilizing Woman-Power, with a foreword by Theodore Roosevelt, calls on American women to see World War I as their war too. She insists they must step forward “as equals working with equals for a common end.” Victory, she argues, now hinges on fully mobilizing women’s labor to replace the men lost to enlistment and immigration restrictions. Drawing on the example of British and French women who had already taken up industrial, agricultural, and administrative jobs, Blatch demands that American women prove themselves just as capable. She pushes for practical state support, such as dormitories, canteens, and fair wages, because decent conditions are the only way to sustain long-term productivity. Throughout, she reframes traditional domestic skills in civic and industrial terms: efficient household management, she says, is exactly the kind of disciplined labor a nation at war needs. 

Interpretation Note
This book shows how wartime rhetoric transformed the cultural meaning of women's labor. Everyday domestic tasks such as cooking, cleaning, and nursing were suddenly framed as indispensable national service. By celebrating British and French women who entered factories, farms, munitions plants, and offices, Blatch reframes the simple act of showing up to work as proof of women's fitness for full democratic citizenship. The book urges readers to see their own labor as a patriotic contribution and themselves as active citizens whose efforts sustain the nation. In this respect, Blatch anticipates that public discourse shapes people's sense of their civic obligations. Although Blatch demands equal pay and safer conditions, she continues to frame women's work as a noble sacrifice rather than an inherent right. She valorizes traditionally feminine skills as important wartime resources without ever questioning why such work was gendered female in the first place. The tasks themselves get public prestige, yet the underlying sexual division of labor stays intact, and no one thinks to question why certain kinds of work were deemed feminine to begin with. This places Blatch's book in an intermediate position within the exhibition. The exhibition first asks how women's labor is transformed into a patriotic duty. Then, it explores how it can become feminist activism. Blatch occupies the middle ground. Her narrative is also noticeably selective. The women she holds up as exemplars are nearly always white and middle-class, who are the ones who moved into jobs vacated by enlisted men. Black domestic workers, rural women, and immigrant laundresses' toil predated the war, but in Blatch's account, their contributions are invisible. In the end, this book shows how wartime language can turn women's work from a private duty into a public service, yet leave the basic gender hierarchy in place. It also underscores that the voices in that story shape whether women's labor leads only to patriotic production or moves toward real activism.