https://archive.engl.sites.carleton.edu/files/original/07731df4409dfe14d3f68e662f464a6a.jpg e10775999cd12f5eaa9a88ae9a813ba3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Yoon How Archives Shape Perceptions of Women's Labor Creator An entity primarily responsible for making the resource Jonah Yoon Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Original Format The type of object, such as painting, sculpture, paper, photo, and additional data Poster, color print Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Red Cross volunteer nurse's aide--Enroll today as a Red Cross volunteer nurse's aide--Your help can ... Subject The topic of the resource Care labor Propaganda poster Gender and labor Archival framing Representation and bias Institutional power Class and labor 1940s World War II period United States American Red Cross Home front care workplaces Description An account of the resource This 1943 Red Cross recruitment poster features an idealized young nurse's aide. A fresh-faced, perfectly groomed young nurse's aid stares out, and she seems calm and determined. Large block letters urge women to "ENROLL TODAY... YOUR HELP CAN SAVE MANY LIVES." By framing volunteer caregiving as vital to national defense, the poster turns these civilian aides into quiet home-front heroes and presents care work as the natural and almost inevitable extension of feminine patriotism and sacrifice. Interpretation Note This poster is a perfect example of how wartime visual culture redefined care work. Factory recruitment posters at least talked about production quotas and (sometimes) paychecks. Red Cross posters were different in that they turned nursing and caregiving into pure patriotic duty, and as something women should feel honored to do for free. Tony Bennett's work on cultural institutions as disciplinary spaces fits here exactly. This is not just an advertisement telling women to sign up, but rather it's training them to see unpaid care as the highest expression of feminine citizenship. The serene portrait does half the work, as it projects effortless grace and hides the grueling shifts, the training, and the emotional weight that real aides carried. By praising volunteer sacrifice and never mentioning skill or compensation, the poster repeats a very old script, which is that women's caring labor is noble but somehow not quite "labor." In the context of the exhibit, this piece shows how recruitment posters could lift care labor into the realm of national heroism at the same moment it kept that labor unpaid and "natural." That double move is what Bennett helps us see in the power of institutional images. Creator An entity primarily responsible for making the resource Unknown Source A related resource from which the described resource is derived Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA Publisher An entity responsible for making the resource available American Association of the Red Cross Date A point or period of time associated with an event in the lifecycle of the resource 1943-06 Contributor An entity responsible for making contributions to the resource Library of Congress (for the copy) Rights Information about rights held in and over the resource No known restrictions on publication. Published without copyright notice. Relation A related resource Library of Congress item record:<a href="https://www.loc.gov/pictures/item/90712748/"> https://www.loc.gov/pictures/item/90712748/</a> Reproduction Number: LC-USZC4-1655 (color film copy transparency) Format The file format, physical medium, or dimensions of the resource 1 print (poster) : color. Language A language of the resource English Type The nature or genre of the resource Still Image (Poster) Identifier An unambiguous reference to the resource within a given context LC-USZC4-1655 (color film copy transparency) 90712748 (Library of Congress item number) Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant United States, 1940-1950 Alternative Title An alternative name for the resource. The distinction between titles and alternative titles is application-specific. Enroll today as a Red Cross volunteer nurse’s aide Extent The size or duration of the resource. 1 print (poster) : color Medium The material or physical carrier of the resource. Poster; color print Bibliographic Citation A bibliographic reference for the resource. Recommended practice is to include sufficient bibliographic detail to identify the resource as unambiguously as possible. Library of Congress Prints & Photographs Division. “Red Cross volunteer nurse’s aide--Enroll today as a Red Cross volunteer nurse’s aide--Your help can …” 1943 June. Reproduction number LC-USZC4-1655. <a href="https://www.loc.gov/pictures/item/90712748/">https://www.loc.gov/pictures/item/90712748/</a> 1940s American Red Cross Archival framing Care labor Class and labor Gender and labor Home front care workplaces Institutional power propaganda poster Representation and bias United States World War II period